Executive Customer Insight
How do you know what your executive customers are really thinking about their business, your company, and your competition?
How can you and your team keep your finger on the pulse of the market?
Going way beyond traditional focus groups and surveys, each month we engage your executive customers in targeted conversations, exploring the strategic issues facing their business and the actions they believe would create greater customer value and loyalty for you.
These conversations are facilitated by our team of experienced consultants, trained in the art and science of executive conversation. Every month, we deliver fresh perspectives and insights from your top customers, in the form of a concise executive customers market research report that will become an indispensable decision support tool for your internal executive team.
The monthly “Executive Customer Insight Report” includes:
- Issues: What your customers are focused on in their business
- Actions: What you can do to create greater value for them and increase loyalty for your company
- Trends: What is currently going on in the market and what effect your initiatives are having in the market
- Stories: Real-life examples that help you mobilize your organization
The “Executive Customer Insight Report” offering includes the following deliverables:
- Executive conversation guide
- Recruiting strategy
- Executive interviews
- Monthly analysis and finding
- Quarterly report to customers
The program features:
- Monthly phone interviews with executive customers and prospects
- Systematic synthesis of insight and perspective
- Creation of a Virtual Executive Network
Benefits:
- Translate executive insights into powerful sales and marketing collateral
- Arm your sales force with the right insights and talking points at the right time
- Build a network of loyal customer executives that will support your sales and marketing initiatives