by Rob Jensen | Dec 4, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it... 
by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber... 
by Rob Jensen | Sep 25, 2024 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You’ve got sheets of marked up flip charts and whiteboards, and plenty of... 
by Rob Jensen | Jul 24, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Meeting Preparation
During our webinars for customer advisory board (CAB) managers, we love learning about the issues they may be challenged with in running their own CAB programs. Through submitted questions, we gather insights into their struggles, where they are facing roadblocks or... 
by Rob Jensen | May 29, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Customer Engagement, Meeting Preparation
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up. A webinar participant commented that this aspect was a top benefit for meeting participants. And I... 