by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI
As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...
by Rob Jensen | Sep 16, 2015 | Blog, Customer Advisory Board Best Practices, Facilitation
Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade, Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...
by Rob Jensen | Aug 19, 2015 | Blog, Customer Advisory Board Best Practices
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
by Rob Jensen | May 29, 2015 | Blog, Member Recruitment
Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
by Rob Jensen | Apr 21, 2015 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
