by Rob Jensen | Aug 19, 2015 | Blog, Customer Advisory Board Best Practices
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
by Rob Jensen | May 29, 2015 | Blog, Member Recruitment
Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
by Rob Jensen | Apr 21, 2015 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
by Rob Jensen | Mar 13, 2015 | Agenda, Blog
Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...
by Rob Jensen | Jan 9, 2015 | Blog, Create a CAB
With the start of 2015 comes the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...
