by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
by Rob Jensen | Feb 2, 2022 | Blog, Strategy & Design
Visualize this scenario: you’re a top executive of a major technology firm or service provider. You’re about to walk into a meeting with your very best customers and/or partners—the revenue from whom will absolutely make or break your company’s business plan for the...
by Rob Jensen | Jan 19, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design
When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
by Rob Jensen | Nov 24, 2021 | Blog, Customer Advisory Board Best Practices
One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
by Rob Jensen | Oct 27, 2021 | Blog, Member Recruitment
Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
