by Tatiana Falconi | Nov 22, 2016 | Blog, Customer Advisory Board Best Practices
How do you promote your Customer Advisory Board (CAB) or Partner Advisory Board (PAB)? After months of aligning your advisory board to corporate strategic goals, gaining internal executive buy-in, designing and planning the board, and implementing the board, you want...
by Tatiana Falconi | Oct 13, 2016 | Blog, CAB Conference
#CABorgConf 2016 Recap, the largest gathering of Customer Advisory Board professionals The annual CustomerAdvisoryBoard.org association conference took place in Boston on October 5-6, 2016. Over 50 customer advisory board and partner advisory board professionals came...
by Tatiana Falconi | Feb 10, 2016 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
While Ignite does not provide event or meeting planning logistics services, we have years of experience interfacing with this important aspect of planning a Customer Advisory Board (CAB) or Partner Advisory Board. Successful execution of meeting logistics is critical...
by Tatiana Falconi | Dec 18, 2015 | Blog, Customer Advisory Board Best Practices
In the customer advisory board implementation process blog post part 1, I covered customer advisory board best practices in stage 1 (Align) and stage two (Design and Plan). The final stage is Deliver and Implement. Following customer advisory board implementation,...
by Tatiana Falconi | Dec 14, 2015 | Blog, Strategy & Design
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...