by Tatiana Falconi | Nov 18, 2014 | Blog, Press Release
New Global Survey from Ignite Advisory Group Sheds Insight as to Where Host Companies Achieve Maximum CAB Benefit SAN DIEGO – Nov. 18, 2014 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
by Tatiana Falconi | Sep 30, 2014 | Blog, Customer Advisory Board Best Practices
Your company has prepared for months for your Customer Advisory Board face-to-face meeting. Your Customer Advisory Board members are confirmed to attend along with your internal stakeholders, the agenda and networking activities have been set, and all the logistics...
by Tatiana Falconi | Aug 29, 2014 | Blog, Member Recruitment
An essential part of any Customer Advisory Board (CAB) or Partner Advisory Board is to continually manage the advisory board members. Your organization has dedicated time, budget and resources to plan your CAB and you want to make sure you recruit the most valuable...
by Tatiana Falconi | May 23, 2014 | Blog, Roles & Responsibilities, Strategy & Design
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
