Ignite Advisory Group Blog
Holiday Wish List: Top Five Recommendations for Companies Planning CAB Meetings in 2025
by Rob Jensen | Dec 4, 2024
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it...
Five Tips for Establishing a Strong Foundation for your Customer Advisory Board Program from Industry Experts
by Rob Jensen | Nov 6, 2024
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber...
Customer Advisory Board Conference Recap
by Ignite Team | Oct 29, 2024
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share...
Top 10 Elements to Include in Your CAB Meeting Report
by Rob Jensen | Sep 25, 2024
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You've got sheets of marked up flip charts and whiteboards, and plenty of feedback...
The Customer Advisory Board Conference is back in person
by Ignite Team | Aug 1, 2024
[Updated August 15, 2024 with additional event speaker] Want to take your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program to the next level? Join us and your peers at the must-attend 2024 CAB Conference on Monday, October 21st at the Hynes...
CAB Agenda and Member Interview FAQs
by Rob Jensen | Jul 24, 2024
During our webinars for customer advisory board (CAB) managers, we love learning about the issues they may be challenged with in running their own CAB programs. Through submitted questions, we gather insights into their struggles, where they are facing roadblocks or...