Ignite Advisory Group Blog
My Final Thoughts: Top 6 Things to Remember when Managing a CAB (and a Career)
As I wind up my eleven years at Ignite Advisory Group, and wrap up a 30-year career spent in B2B technology marketing, I am reminded of the late, debatably great talk show host, Jerry Springer. Jerry would always close his show with his quiet “final thoughts” segment...
Reaching Large Enterprise Customers: The Top Eight Ways CABs Support Account-Based Marketing Initiatives
Many B2B companies focus on targeting their solutions to large, enterprise customers. After all, large customers often have deep financial pockets, will stay with proven solutions for a long time, and are usually open to additional, add-on offerings such as training,...
Eight Must-Have Elements to Include in Your Post-Meeting CAB Survey
At the end of your customer advisory board (CAB) meeting, it’s important to capture your members’ feedback of the engagement right away. Doing so will enable your members to provide direct suggestions to meeting content and format. You can use their feedback to...
Eight Places to Find Session Ideas for your Next Customer Advisory Board Meeting Agenda
When it comes to initiating an agenda for your next customer advisory board (CAB) meeting, most companies have a lot of ideas of what they want to tell their customers – upcoming products, product use demos, corporate strategies, exciting sales or marketing programs,...
Eight Must-Have Elements for your CAB Action Tracker Document
Once your customer advisory board (CAB) meeting is concluded, CAB managers should have a clear idea of what to do afterward. As we like to say, the follow up after a CAB meeting is just as important than the meeting itself. Key here will be the creation of your CAB...
Eight Agenda Items for your Customer Advisory Board Onsite Prep Meeting
Now that you and your team have created (and reviewed) all your customer advisory board (CAB) meeting content, provided meeting instructions to all your attending customers and procured and confirmed all meeting activities, you’re almost ready to hold your actual...
Customer Advisory Board Topics
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