Ignite Advisory Group Blog
Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices. Here's a...
Top Five Customer Advisory Board Facilitation Challenges – and Solutions
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is constant challenge for companies who attempt to do this themselves with little experience or understanding of...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 2)
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 1)
In talking to various customer advisory council (also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or...
Ignite Advisory Group Initiates Customer Marketing Survey
NEW JERSEY – March 27, 2018 – Ignite Advisory Group, the leading consultancy in the world focused on helping companies manage and optimize their customer advisory board (CAB) and client engagement programs, today announced it has launched a new research project...
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