Ignite Advisory Group Blog
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 2)
by Rob Jensen | Jun 28, 2018
Customer advisory council (CAC; also known as a customer advisory board or client advisory panel) session owners need to examine their role in their upcoming in-person meeting and be able to clearly answer important questions about their topic and content in order to...
12 Questions Customer Advisory Council Session Owners Must Answer Before Their Next In-Person Meeting (PART 1)
by Rob Jensen | Jun 25, 2018
In talking to various customer advisory council (also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or...
Ignite Advisory Group Initiates Customer Marketing Survey
by Ignite Team | Mar 27, 2018
NEW JERSEY – March 27, 2018 – Ignite Advisory Group, the leading consultancy in the world focused on helping companies manage and optimize their customer advisory board (CAB) and client engagement programs, today announced it has launched a new research project...
Five Traits of Successful Client Advisory Board Program Managers
by Rob Jensen | Mar 26, 2018
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
Clearing any Misconception: What Client Advisory Councils are NOT
by Rob Jensen | Feb 21, 2018
On our blog, we at Ignite Advisory Group have communicated the many benefits of running a robust client advisory council (also known as client advisory panels or customer advisory boards), as well as guidance for making them run as efficiently as possible. And while...
When Customer Advisory Boards Go Right: Ryder Customer Engagement Recognized for Excellence
by Rob Jensen | Dec 18, 2017
We at Ignite are always pleased to provide tips and guidance to customer advisory board (CAB) program managers and executive sponsors towards improving their programs, and even what to do if things go wrong. Thus, it’s great to see what can happen when a CAB program...