Ignite Advisory Group Blog
CABorgConf 2017 Recap: Largest Gathering of Customer Advisory Board Practitioners
by Tatiana Falconi | Dec 13, 2017
Over 40 customer advisory board practitioners attended the annual Customer Advisory Board.org conference December 5, 2017 in San Mateo, CA. CAB professionals from Forrester, Oracle, Adobe, Transunion, Pindrop and more shared customer advisory board best practices,...
Ignite Advisory Group Accepted into Forbes Agency Council
by Ignite Team | Dec 12, 2017
Ignite joins the Forbes Councils, an invitation-only communities for world-class business professionals in a variety of industries.
Various Customer Engagement Methods: Pros and Cons
by Rob Jensen | Oct 11, 2017
We at Ignite sometimes talk to prospects who utilize different methods of engaging with their customer base. While some firms seem to employ comprehensive programs to gather input from their clients, others claim to have customer engagement covered, but often with...
Six MORE Tips for Ensuring Successful Customer Advisory Board Conference Calls (PART 2)
by Rob Jensen | Aug 17, 2017
Interim conference calls are an important part of a robust customer advisory board program, and crucial in keeping the discussion going in-between meetings. They can also be referred to as “virtual meetings,” as they will likely include online content, such as...
Six Tips for Ensuring Successful Customer Advisory Board Conference Calls (PART 1)
by Rob Jensen | Jul 25, 2017
Successful customer advisory board (CAB) managers know that their program is much more than yearly in-person meetings. In fact, a key to a strong client advisory board program is keeping the conversation going between face-to-face gatherings, so meeting outcomes,...
7 Customer Advisory Board Member Recruiting Tips
by Rob Jensen | Jun 6, 2017
If your customer advisory board (CAB) program fell short of expectations this year, the problem may lie in your client advisory council membership; either in recruiting them or keeping them involved in your engagement program. After all, this is a common hurdle we...