Ignite Advisory Group Blog
Guide to Being a Strong Customer Advisory Board Executive Sponsor
We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...
The Customer Advisory Board Implementation Process, Part 2
In the customer advisory board implementation process blog post part 1, I covered customer advisory board best practices in stage 1 (Align) and stage two (Design and Plan). The final stage is Deliver and Implement. Following customer advisory board implementation,...
The Customer Advisory Board Implementation Process
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...
What about a Proof of Concept to Launch a Customer Advisory Board?
Ask anyone who’s launched a customer advisory board and you’ll hear a range of conversations about how the journey to the first meeting carries inherent risks. Either a long runway for executive buy-in or an executive mandate to make it happen in 10 weeks We spent so...
Ignite Advisory Group Awards Customer Engagement-Focused Scholarship
Florida Grad Student Christine Barreto Submits Winning Essay
Measuring the Success of Your Customer Advisory Board, Part 2: Product Feedback, Marketing, and Social Media
As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...
Customer Advisory Board Topics
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