Ignite Advisory Group Blog
What about a Proof of Concept to Launch a Customer Advisory Board?
by Judy Davis | Dec 4, 2015
Ask anyone who’s launched a customer advisory board and you’ll hear a range of conversations about how the journey to the first meeting carries inherent risks. Either a long runway for executive buy-in or an executive mandate to make it happen in 10 weeks We spent so...
Ignite Advisory Group Awards Customer Engagement-Focused Scholarship
by Ignite Team | Nov 17, 2015
Florida Grad Student Christine Barreto Submits Winning Essay
Measuring the Success of Your Customer Advisory Board, Part 2: Product Feedback, Marketing, and Social Media
by Rob Jensen | Nov 6, 2015
As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...
Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers
by Rob Jensen | Oct 16, 2015
As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...
Customer Advisory Board Best Practices Sharing at #CABorgConf15
by Eyal Danon | Oct 15, 2015
This year Adobe graciously hosted the annual CustomerAdvisoryBoard.org conference at their award winning offices in Lehi, Utah. Over 40 marketing professionals gathered in Utah on October 8, 2015 from Ryder, Adobe, Dell, Wells Fargo, Intel, Iron Mountain and more....
Ignite Advisory Group Launching Customer Advisory Board Facilitator Training
by Ignite Team | Oct 7, 2015
Live Training Events Offered Due to High Demand from Customer Advisory Board Management Professionals