Ignite Advisory Group Blog
Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers
As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...
Customer Advisory Board Best Practices Sharing at #CABorgConf15
This year Adobe graciously hosted the annual CustomerAdvisoryBoard.org conference at their award winning offices in Lehi, Utah. Over 40 marketing professionals gathered in Utah on October 8, 2015 from Ryder, Adobe, Dell, Wells Fargo, Intel, Iron Mountain and more....
Ignite Advisory Group Launching Customer Advisory Board Facilitator Training
Live Training Events Offered Due to High Demand from Customer Advisory Board Management Professionals
When Customer Advisory Boards Attack: What to Do If Things Go Wrong
Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade, Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...
4 Tips for Facilitating a Customer Advisory Board
A critical element for a successful Client Advisory Council or Partner Advisory Board is expert facilitation. After months of planning, design, recruitment and preparation for the face-to-face advisory board meeting, poor meeting facilitation can put a damper on the...
CAB Membership and Quorum – How to Select the Right Numbers?
There are two numbers customer advisory board managers fret over. How many members can we recruit and what’s the quorum for a meeting? If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...
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