Ignite Advisory Group Blog
CAB Membership and Quorum – How to Select the Right Numbers?
There are two numbers customer advisory board managers fret over. How many members can we recruit and what’s the quorum for a meeting? If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...
Blocking and Tackling: Five Essentials for CAB Program Success
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
5 Ways To Take Your CAB Program To The Next Level With Advocate Marketing
While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...
Try a New Twist on Member Roundtable for Your Customer Advisory Board
The Member Roundtable is a staple of Customer Advisory Board meetings. It’s a fast and efficient way to hear from members at the beginning of the meeting. Typically, this format reinforces points of view that were expressed in advance interviews that shaped the...
Mixing Business and Pleasure – What Works for Customer Advisory Boards
There are two schools of thought about running customer advisory board meetings. Strictly business, and strictly business plus recreation that builds networking. In formulating how to round out a customer-driven agenda with opportunities to network, Ignite...
How many customers do you need for a Customer Advisory Board?
A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...
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