Ignite Advisory Group Blog
When Customer Advisory Boards Attack: What to Do If Things Go Wrong
Having managed hundreds of customer advisory board (CAB) meetings and engagements over the last decade, Ignite Advisory Group realizes that the vast majority of programs go extremely well, deliver outstanding results, and leave host companies – and more importantly,...
4 Tips for Facilitating a Customer Advisory Board
A critical element for a successful Client Advisory Council or Partner Advisory Board is expert facilitation. After months of planning, design, recruitment and preparation for the face-to-face advisory board meeting, poor meeting facilitation can put a damper on the...
CAB Membership and Quorum – How to Select the Right Numbers?
There are two numbers customer advisory board managers fret over. How many members can we recruit and what’s the quorum for a meeting? If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...
Blocking and Tackling: Five Essentials for CAB Program Success
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
5 Ways To Take Your CAB Program To The Next Level With Advocate Marketing
While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...
Try a New Twist on Member Roundtable for Your Customer Advisory Board
The Member Roundtable is a staple of Customer Advisory Board meetings. It’s a fast and efficient way to hear from members at the beginning of the meeting. Typically, this format reinforces points of view that were expressed in advance interviews that shaped the...
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