Ignite Advisory Group Blog
Mixing Business and Pleasure – What Works for Customer Advisory Boards
There are two schools of thought about running customer advisory board meetings. Strictly business, and strictly business plus recreation that builds networking. In formulating how to round out a customer-driven agenda with opportunities to network, Ignite...
How many customers do you need for a Customer Advisory Board?
A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...
Five Reasons Why You Shouldn’t Invite Prospects to Your Customer Advisory Board
Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
6 Tips on How to Let Go Client Advisory Council members
"How do we let members go from our Client Advisory Council without harming existing customer relationships? We want to keep a level of continuity but also want new ideas coming out of the Client Advisory Council." We often hear that question about Customer Advisory...
7 Tips for Hotel Selection for Customer Advisory Boards
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
Where do you fit in the Customer Advisory Board Engagement Quadrant?
Having now completed hundreds of Customer Advisory Board engagements, we come across many people who ask us how their company’s advisory council compares to others. While we have created a benchmarking, audit and optimization offering and have completed this for...
Customer Advisory Board Topics
Subscribe to Email Updates
