Ignite Advisory Group Blog
6 Tips on How to Let Go Client Advisory Council members
by Tatiana Falconi | May 11, 2015
"How do we let members go from our Client Advisory Council without harming existing customer relationships? We want to keep a level of continuity but also want new ideas coming out of the Client Advisory Council." We often hear that question about Customer Advisory...
7 Tips for Hotel Selection for Customer Advisory Boards
by Rob Jensen | Apr 21, 2015
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
Where do you fit in the Customer Advisory Board Engagement Quadrant?
by Tatiana Falconi | Apr 14, 2015
Having now completed hundreds of Customer Advisory Board engagements, we come across many people who ask us how their company’s advisory council compares to others. While we have created a benchmarking, audit and optimization offering and have completed this for...
Balance Use of Industry Analysts for Your Customer Advisory Board
by Rob Jensen | Mar 13, 2015
Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...
How to Leverage Customer Advisory Board Member Feedback
by Judy Davis | Mar 4, 2015
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
Ignite Advisory Group Brings Customer Advisory Board Manager Training Event to the Bay Area
by Ignite Team | Feb 3, 2015
Iron Mountain to Speak During Comprehensive Program Taking Place at the Silicon Valley Capital Club in San Jose June 16-17