Ignite Advisory Group Blog
Balance Use of Industry Analysts for Your Customer Advisory Board
Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...
How to Leverage Customer Advisory Board Member Feedback
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
Ignite Advisory Group Brings Customer Advisory Board Manager Training Event to the Bay Area
Iron Mountain to Speak During Comprehensive Program Taking Place at the Silicon Valley Capital Club in San Jose June 16-17
Customer Experience Roundup – it’s all about the customer
Lately we’ve all been hearing about the focus on customer experience and making sure that companies are leveraging the overall value and achieving ROI from their customers’ experience and interactions with the company. Here at Ignite Advisory Group, we only focus on...
24-Hour Turnaround on Customer Advisory Board Insights? Here’s How.
The customer advisory board meeting is seen by many C-level executives at sponsoring companies as an incredibly efficient and effective means for customer engagement. Two or three days of working together on common challenges reflected in your customer-driven agenda...
Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board in 2015
With the start of 2015 comes the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these results may not be surprising in our personal lives, we at Ignite Advisory Group are troubled when companies take a...
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