Ignite Advisory Group Blog
Customer Advisory Boards Deliver Highest Impact to Company Solution and Strategic Direction
New Global Survey from Ignite Advisory Group Sheds Insight as to Where Host Companies Achieve Maximum CAB Benefit
Customer Advisory Board Topics: Pros, Cons and the Bottom Line
For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...
Top 5 Mistakes Customer Advisory Board Managers Make
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
Without Strong Metrics, Your Customer Advisory Board Will Fail
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right...with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it will...
Is Everyone Being Heard in Your Customer Advisory Board Meeting?
After six months to a year of planning to create your customer-driven agenda, your Customer Advisory Board convenes. At the first break, the sponsoring company Customer Advisory Board team is concerned – okay, they are panicked – because the discussion is not staying...
Customer Advisory Board Members Add Nine Percent New, Incremental Revenue to Host Companies
Customer Advisory Board (CAB) Participants Purchase More, Have Higher Satisfaction Rates than Non-CAB Customers
Customer Advisory Board Topics
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