Ignite Advisory Group Blog
Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls
After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to members, you may be thinking that your program is FINALLY completed. These accomplishments are significant, no...
Online Customer Advisory Board Meetings with No PowerPoint: What to Do Instead
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming to an end. Indeed, PowerPoint is designed for one-way presentations to an audience (not unlike a...
Five Ways Customer Advisory Boards Differ from User Groups
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
Eleven Tips for Taking Customer Advisory Board Meeting Notes
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
Five CAB Member Recruiting Hurdles (and How to Overcome Them)
When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their initiative. As such, the enthusiasm and momentum present at the start of the CAB program launch can get bogged down....
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