Ignite Advisory Group Blog
5 Customer Advisory Board Lessons Learned from Oracle
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
Sustaining a Customer Advisory Board’s Momentum Between Meetings
Customer advisory boards (or partner advisory boards) are living, breathing initiatives that need to be fed continuously in order to survive and thrive. No time is more important in this regard than in between board meetings when activities may otherwise be slow....
The Critical Components of Customer Advisory Board Meeting Execution
Your company has prepared for months for your Customer Advisory Board face-to-face meeting. Your Customer Advisory Board members are confirmed to attend along with your internal stakeholders, the agenda and networking activities have been set, and all the logistics...
How Customer-Driven Is Your Customer Advisory Board Agenda?
Most sponsoring companies embrace the notion of a customer-driven agenda for their Customer Advisory Board meetings. They may even use these phrases when describing how they want the meeting to flow. No talking company heads PowerPoint-free zone Members talk 80% of...
17 Member Benefits from Advisory Boards
A customer advisory board and/or a partner advisory board provides the host company with tremendous value in terms of company strategy, product direction, market sensing and so much more. On the member side, the value looks different, but it is still quite substantial...
3 Ways to Improve Customer Advisory Board Member Management Policies
An essential part of any Customer Advisory Board (CAB) or Partner Advisory Board is to continually manage the advisory board members. Your organization has dedicated time, budget and resources to plan your CAB and you want to make sure you recruit the most valuable...
Customer Advisory Board Topics
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