Ignite Advisory Group Blog
Justifying an Advisory Board to Management
Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board. This process can be...
Why Customer Advisory Boards Fail (Part 7 of 10): No Executive Ownership
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
Customer Advisory Board Conference Recap
Over 50 Customer Advisory Board marketing professionals were at the CustomerAdvisoryBoard.org Conference that took place May 13, 2014 in San Francisco, California. Marketing professionals from Dell, HP, Wells Fargo, Silicon Valley Bank, Symantec, Intel, Iron Mountain...
5 Tips for Running a World Class Advisory Board
A customer Advisory Board (CAB) provides your organization with substantial value in a lot of areas, including business direction, product/service guidance, closer customer relationships and even sales traction. These very important and high-visibility initiatives,...
CAB Certification Program: Adobe Speaking & Agenda Available!
The next Customer Advisory Board (CAB) Manager Certification Program is taking place April 9-10, 2014 in San Diego, CA. Join other practitioners for our comprehensive 2-day program that will give you best practices, knowledge and tools to design, create and manage a...
Customer Advisory Board Manager Certification – New 2014 Dates
Become CAB practitioner certified by attending one of our CAB Manager Certification programs this year in San Diego (April 9-10) or Chicago (September). Registration is now open for the April 9-10 program in San Diego,click here. What past participants said about the...
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