Ignite Advisory Group Blog
Why Customer Advisory Boards Fail (Part 7 of 10): No Executive Ownership
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
Customer Advisory Board Conference Recap
Over 50 Customer Advisory Board marketing professionals were at the CustomerAdvisoryBoard.org Conference that took place May 13, 2014 in San Francisco, California. Marketing professionals from Dell, HP, Wells Fargo, Silicon Valley Bank, Symantec, Intel, Iron Mountain...
5 Tips for Running a World Class Advisory Board
A customer Advisory Board (CAB) provides your organization with substantial value in a lot of areas, including business direction, product/service guidance, closer customer relationships and even sales traction. These very important and high-visibility initiatives,...
CAB Certification Program: Adobe Speaking & Agenda Available!
The next Customer Advisory Board (CAB) Manager Certification Program is taking place April 9-10, 2014 in San Diego, CA. Join other practitioners for our comprehensive 2-day program that will give you best practices, knowledge and tools to design, create and manage a...
Customer Advisory Board Manager Certification – New 2014 Dates
Become CAB practitioner certified by attending one of our CAB Manager Certification programs this year in San Diego (April 9-10) or Chicago (September). Registration is now open for the April 9-10 program in San Diego,click here. What past participants said about the...
Why CABs Fail (Part 6 of 10): Lack of Creativity and Vision
Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside...
Customer Advisory Board Topics
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