Ignite Advisory Group Blog
CAB Certification Program: Adobe Speaking & Agenda Available!
by Tatiana Falconi | Feb 25, 2014
The next Customer Advisory Board (CAB) Manager Certification Program is taking place April 9-10, 2014 in San Diego, CA. Join other practitioners for our comprehensive 2-day program that will give you best practices, knowledge and tools to design, create and manage a...
Customer Advisory Board Manager Certification – New 2014 Dates
by Tatiana Falconi | Jan 24, 2014
Become CAB practitioner certified by attending one of our CAB Manager Certification programs this year in San Diego (April 9-10) or Chicago (September). Registration is now open for the April 9-10 program in San Diego,click here. What past participants said about the...
Why CABs Fail (Part 6 of 10): Lack of Creativity and Vision
by Tatiana Falconi | Dec 16, 2013
Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside...
Customer Advisory Board Certification Program Recap
by Tatiana Falconi | Dec 9, 2013
The industry’s first CAB (Customer Advisory Board) Manager Certification Program took place November 2013 in San Diego, CA. During two jam-packed days, participants learned actionable knowledge and skills to run a successful Customer Advisory Board from Ignite...
Ignite Advisory Group Launches Industry’s First Customer Advisory Board Benchmarking Service
by Ignite Team | Nov 7, 2013
The Service Will Benchmark An Existing Board’s Performance to Ensure Actionable Strategies for Delivering More Value
Why CABs Fail (Part 5 of 10): Unrealistic Timing & Expectations
by Tatiana Falconi | Oct 4, 2013
A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first...