Ignite Advisory Group Blog
Customer Advisory Board Certification Program Recap
The industry’s first CAB (Customer Advisory Board) Manager Certification Program took place November 2013 in San Diego, CA. During two jam-packed days, participants learned actionable knowledge and skills to run a successful Customer Advisory Board from Ignite...
Ignite Advisory Group Launches Industry’s First Customer Advisory Board Benchmarking Service
The Service Will Benchmark An Existing Board’s Performance to Ensure Actionable Strategies for Delivering More Value
Why CABs Fail (Part 5 of 10): Unrealistic Timing & Expectations
A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first...
Dell & Iron Mountain to Speak at CAB Manager Certification Program
Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board (CAB) services and serving many of the Fortune 500, today announced special guest speakers for the CAB (Customer Advisory Board Manager) Certification Programhappening November 19-20...
Why Customer Advisory Boards Fail (Part 4 of 10): No Peer Exchange
One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer...
Top 10 Mistakes of Customer Advisory Boards
The idea of a Customer Advisory Board has become increasingly popular, especially with technology companies that want to connect to their executive customers and gain market insight and credibility. An advisory board is a team made up of an organization's most...
Customer Advisory Board Topics
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