Ignite Advisory Group Blog
Want an engaging Customer Advisory Board meeting agenda? Use personal interviews
A top challenge customer advisory board program managers experience is how to create an engaging and compelling Customer Advisory Board or Customer Advisory Council meeting agenda--that doesn't end up being a glorified sales meeting or death by PowerPoint with your...
Tips for Recruiting Customer Advisory Board Members
The lifeblood of your customer advisory board is the group of strategic customers you have sitting on it. Therefore, it is imperative you have a sound strategy for bringing the best customers onto your board. By "best" I don't necessarily mean the customers that spend...
Finding the executive commitment sweet spot
Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC). The key point that we find time and again is finding a direct link between the business objectives of the division, the personal...
What is a Customer Advisory Board?
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are...
Pros & Cons of having a CAB meeting next to an industry event
The idea seems enticing – why don’t we leverage the fact that customers will attend a major tradeshow or event and schedule the Customer Advisory Board meeting either before or after the tradeshow? Another variation on this idea is to hold the Customer Advisory Board...
Agenda Published for CAB Manager Certification Program 2013
The agenda for the inaugural CAB (Customer Advisory Board) Manager Certification Program includes sessions providing a deep dive into CAB overview, design, agenda creation, meeting facilitation and more. The CAB Manager Certification Program will take place in San...
Customer Advisory Board Topics
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