Ignite Advisory Group Blog
Why Customer Advisory Boards Fail (Part 3 of 10): CAB Confusion
Often times, companies create a Customer Advisory Board without thinking through the overall design of the board, including the theme, purpose and reason for the advisory board.One way to provide clarity in the design of your Customer Advisory Board is to identify...
Groundbreaking Customer Advisory Board Manager Certification Program
Ignite Advisory Group, the industry’s number one provider of customer advisory board services and serving many of the Fortune 500, today announced the most comprehensive and innovative Customer Advisory Board Manager Certification Program worldwide. The program...
Common FAQs
Here are some common Frequently Asked Questions we receive: How can this help sales, if we don't use the CAB as a sales platform? Oddly enough, experience shows that you're likely to improve sales as a result of your Customer Advisory Board activities, but not at your...
Ignite Advisory Group Launches Industry’s Most Comprehensive and Groundbreaking Customer Advisory Board Manager Certification Program
The Program Empowers Professionals With the Knowledge and Skills to Effectively Manage a World-Class Advisory Board
Highlights from the Customer Advisory Board Conference 2013 at Harvard University
Just a quick recap for those who were not able to attend this excellent event, which is the only event dedicated to Customer Advisory Boards worldwide! The day started with David Coates of Iron Mountain, an Ignite Advisory Group client who discussed the branding and...
Why Customer Advisory Boards Fail (Part 2 of 10): Short Term Thinking
Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...
Customer Advisory Board Topics
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