Ignite Advisory Group Blog
Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
Eleven Tips for Taking Customer Advisory Board Meeting Notes
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
Five CAB Member Recruiting Hurdles (and How to Overcome Them)
When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their initiative. As such, the enthusiasm and momentum present at the start of the CAB program launch can get bogged down....
Top 5 Things to Send to CAB Members Before Your Next Meeting
If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed all materials and sessions in advance, congratulations! You are well on your way to holding an outstanding,...
Customer Advisory Board Conference Highlights
It was another successful conference held by CustomerAdvisoryBoard.org on March 28. As always, an impressive lineup of speakers conveyed real-world examples of their own customer advisory board (CAB) and partner advisory board (PAB) programs. How they launched their...
Top 6 Reasons Companies are Outsourcing Customer Advisory Board Management
With myriad tech and other industries conducting significant layoffs, the start to 2023 has indeed been rocky. Also, 2022 was terrible for financial and real estate markets. And economists and pundits are uncertain and even contradictory as to what this year will...
Customer Advisory Board Topics
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