Ignite Advisory Group Blog
In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings
by Rob Jensen | Sep 29, 2021
With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin
by Rob Jensen | Apr 28, 2021
When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are doing it well. I had the pleasure of conducting an informal, “fireside” chat with Jeff Rankin, a former executive of U.S....
Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos
by Rob Jensen | Mar 24, 2021
As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
Ignite Introduces the New Virtual Customer Advisory Board Solution
by Ignite Team | Mar 19, 2021
We are delighted to share exciting news: Ignite Advisory Group is proud to announce the new Virtual Customer Advisory Board Solution. During the COVID-19 global pandemic, B2B companies and their CAB management teams have had to adapt and restructure customer advisory...
Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider
by Rob Jensen | Feb 24, 2021
With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
Thinking about launching a customer advisory board? Here are some resources for how to build a business case for your CAB
by Tatiana Falconi | Feb 16, 2021
If you are planning on launching a customer advisory board, one of the first critical steps is to gather all the information that goes into creating a business case for the board. Perhaps your management team has asked you to create a business case to justify the...