Ignite Advisory Group Blog
Ignite Introduces the New Virtual Customer Advisory Board Solution
We are delighted to share exciting news: Ignite Advisory Group is proud to announce the new Virtual Customer Advisory Board Solution. During the COVID-19 global pandemic, B2B companies and their CAB management teams have had to adapt and restructure customer advisory...
Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider
With customer advisory board (CAB) meetings continuing to take place virtually, many host companies are attempting to re-create the face-to-face experience for their members as much as possible online. As such, in addition to their standard meeting agenda and content,...
Thinking about launching a customer advisory board? Here are some resources for how to build a business case for your CAB
If you are planning on launching a customer advisory board, one of the first critical steps is to gather all the information that goes into creating a business case for the board. Perhaps your management team has asked you to create a business case to justify the...
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Complete Guide to Starting Your Customer Advisory Board
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
Customer Advisory Board Topics
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