Ignite Advisory Group Blog
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Complete Guide to Starting Your Customer Advisory Board
Most B2B executives acknowledge the importance of engaging with customers. After all, there is much to gain by asking your best customers their feedback to your products and services, their suggestions for additional, unfulfilled needs, their perspectives on their...
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips
With customer advisory board (CAB) meetings taking place virtually now and for the foreseeable future, CAB managers and executive sponsors should take steps to ensure these meetings deliver utmost value to their members and their own host companies. While preparation,...
Customer Advisory Board Meeting Gifts: Six Virtual Tips and Ideas
With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials or gifts to your CAB members in advance of your next virtual meeting. As I’ve written previously, while client advisory board member gifts are...
The New Normal: Why Virtual Customer Advisory Boards are replacing Various Client Engagement Mediums
With the Coronavirus pandemic dragging on, the practice of customer engagement has radically changed in 2020. Gone (for now) are the face-to-face meetings that have been ideal for discovering client guidance that conference calls and virtual meetings just can’t match....
Responding to Customer Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself
Occasionally, customer advisory board managers will receive a request from an advisory board member to substitute another representative from their company to take their place at an upcoming advisory board meeting. Such a scenario did recently take place with a client...
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