Ignite Advisory Group Blog
Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions
by Rob Jensen | Jul 29, 2020
Customer Advisory Board (CAB) managers who oversee successful board programs know the value of stimulating customer advisory board breakout sessions. After all, these are often the most engaging, insightful, fun and well-reviewed aspects of any CAB meeting. And even...
Why These 5 Odd Customer Advisory Board Choices May Be Harming Your Program
by Rob Jensen | May 20, 2020
As a customer advisory board (CAB) consultant, it’s always interesting to hear about how other CAB practitioners (who are not our clients) manage their programs. When doing so, it’s a reminder that there are indeed many ways to run a CAB, and every company needs to...
Top 5 Reasons Why Now – During the Coronavirus Pandemic – is a Great Time to Start a Customer Advisory Board
by Rob Jensen | Apr 22, 2020
With the Coronavirus pandemic burdening world economies, companies that have wanted to initiate a customer advisory board (CAB) program may be having second thoughts or even putting such plans on hold. While this seems a logical reaction to these turbulent times, we...
Customer Advisory Board Meeting Cancelled Due to Coronavirus? Five Keys to Successful Virtual CAB Meetings
by Rob Jensen | Mar 25, 2020
With the coronavirus pandemic sweeping the world, the business of business is grinding to a halt. With restrictions on travel, gatherings, and even leaving your home, your upcoming in-person customer advisory board (CAB) meeting is likely to be cancelled or postponed,...
Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting
by Rob Jensen | Feb 26, 2020
We are often asked by customer advisory board (CAB) practitioners who from their companies should be invited to attend their initial or next CAB meeting. The question is often a tricky one for CAB managers, who may be getting internal interest in their meetings, and...
Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips
by Rob Jensen | Jan 29, 2020
Of all the recommended post-customer advisory board (CAB) meeting deliverables (meeting report, ongoing engagement plan and action tracker), we not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies...