Ignite Advisory Group Blog
Customer Advisory Board Member Gifts: 5 Tips to Consider
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme. In fact, many companies simply name their customer advisory...
Stop Doing THIS before your First Customer Advisory Board Meeting!
With over 300 customer advisory board engagements with our clients, helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs...
Ignite Advisory Group Summarizes Top 10 Reasons Customer Advisory Board Programs Fail
Video Series Highlights Information Gathered Through Training Customer Advisory Board Managers, Talking to Practitioners and Consulting with Clients
Four Crucial Elements to Determine in an Customer Advisory Board Executive Sponsor Kickoff
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
Customer Advisory Board .org Conference 2018 Recap: Customer Advisory Board Best Practices Shared by Iron Mountain, U.S. Bank, Citrix, Ignite, Smartsheet, and Sagitec
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices. Here's a...
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