Ignite Advisory Group Blog
Customer Advisory Board Conference 2019 Recap – Here’s What You Missed
The annual CustomerAdvisoryBoard.org conference took place December 5th, 2019 in Boston. Over 50 customer advisory board and marketing professionals joined the annual conference to hear and share customer advisory board strategy and best practices. Here’s what each...
Why Interview Customer Advisory Board Members? 8 Tips for Success
When guiding our clients to establish and manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of an upcoming meeting. After all, as CAB managers may attest, they “already know” the challenges...
Customer Advisory Board Member Gifts: 5 Tips to Consider
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme. In fact, many companies simply name their customer advisory...
Stop Doing THIS before your First Customer Advisory Board Meeting!
With over 300 customer advisory board engagements with our clients, helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs...
Ignite Advisory Group Summarizes Top 10 Reasons Customer Advisory Board Programs Fail
Video Series Highlights Information Gathered Through Training Customer Advisory Board Managers, Talking to Practitioners and Consulting with Clients
Customer Advisory Board Topics
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