Over 50 Customer Advisory Board marketing professionals were at the CustomerAdvisoryBoard.org Conference that took place May 13, 2014 in San Francisco, California. Marketing professionals from Dell, HP, Wells Fargo, Silicon Valley Bank, Symantec, Intel, Iron Mountain and more gathered to share ideas and best practices on Customer and Partner Advisory Boards.
Our Customer Advisory Board Success
Joanne Moretti, SVP Marketing & Sales Enablement, Jabil and previously VP & Global Head of Marketing at Dell Software was interviewed by Eyal Danon, Founder of Ignite Advisory Group. Ignite runs the Dell Software President’s Advisory Board and Eyal and the Ignite team worked with Joanne on 4 successful board meetings. Joanne opened up the conference with a keynote discussion providing a perspective of her experience as the Executive Sponsor of the Dell Software President’s Advisory Board. The Dell Software President’s Advisory Board has impacted Dell Software’s go to market strategy and growth from the inception of the Dell Software group.
Here is a photo that Joanne Moretti tweeted about her keynote:
Honored to keynote at https://t.co/sX7JrkLOiO conf but best were my AH-HA moments re @IBM and @intel best practices! pic.twitter.com/RBtjQzyepL
— Joanne Moretti (@JoannMoretti) May 14, 2014
Several Ignite Advisory Group customers presented at the conference. Diane Mullen, Senior Director, Segment Strategy of Silicon Valley Bank spoke about “The 5 Things I Wish I’d Known Before Starting a CAB” focusing on how to choose the right CAB consultants. David Coates, Marketing Manager, Customer Programs of Iron Mountain spoke about Integrating CABs into the company’s Customer Experience Strategy.
Several Ignite Advisory Group customers presented at the conference. Diane Mullen, Senior Director, Segment Strategy of Silicon Valley Bank spoke about “The 5 Things I Wish I’d Known Before Starting a CAB” focusing on how to choose the right CAB consultants. David Coates, Marketing Manager, Customer Programs of Iron Mountain spoke about Integrating CABs into the company’s Customer Experience Strategy.
Great talk yesterday by @Djcoates72David of Iron Mountain about integrating CABs into customer experience #caborgconf pic.twitter.com/qgaC9BoXan
— IgniteAdvisoryGroup (@IgniteAG) May 14, 2014
Customer Advisory Board Best Practices
Rhett Livengood, the Director Worldwide Business Development at Intel shared best practices about integrating social tools in CABs. CustomerAdvisoryBoard.org conference participants enjoyed the presentations and sharing of best practices with CAB practitioners as seen here via some Twitter comments:
