Customer Advisory Boards for
Information-Security Focused Companies
Unlock Exclusive Access to Your CISO Clients Through Customer Advisory Boards
Trying to reach out and engage CISOs is proving to be almost “mission impossible” for many security companies. CISOs and security decision makers have become increasingly out of reach, occupied with managing complex security threats, a limited security talent pool, and ever-changing regulations.
CISOs crave meaningful interactions with other CISOs in a real peer exchange environment. A well-run Customer Advisory Board (CAB) will create ongoing access to CISOs, enabling you to collaborate closely with your most important customers.
A CAB will keep you relevant and aligned with the ever-changing demands of the cyber security industry. You’ll give yourself a competitive advantage by having strategic discussions with decision-makers at key accounts, in your customer advisory board.
However, expertise and meticulous planning are essential for the creation and management of a successful CAB.
Leverage a Proven Customer Advisory Board Process to Engage Key Clients
Here at Ignite Advisory Group, we have created a proven process and platform for engaging 15 to 20 CISOs in your top client base through the creation and management of strategic customer advisory boards (CABs).
We have convened CISOs from Nike, Dell, Best Buy, Goldman Sachs, Electronic Arts, Bank of America, GE Capital, Honeywell, Koch Industries, and more.
Ignite’s proven methodology for managing and evolving customer advisory boards has been developed from completing over 300 engagements for leading B2B companies, including:
Amazon Web Services, CyberArk, Dell SecureWorks, Intel Security (McAfee), Arbor Networks (NETSCOUT), Forcepoint, NortonLifeLock, Sailpoint, Carbon Black (VMware), and Skybox Security.
Some clients that Ignite has helped create and manage
security-focused Customer Advisory Boards
security-focused Customer Advisory Boards
The Customer Advisory Boards we have helped are focused on key security industry topics, such as:
- Enabling Security through AI
- Cybercrime and Evolving Threats
- The Business Case for Threat Detection
- Big Data Infrastructure Management
- Mobile Applications, Devices and the Internet of Things
- Managing Remote Employees and Third Parties
- Internal Security Policies, Training and Communication Best Practices
- Information Security Hiring and Skills Gap
- Gathering Executive Support
- Privacy and Regulation
- Exploring the Future of Next-Gen Antivirus
- The Shift of Security into the Cloud
- Predicting Blind Spots
- The Fabric of a World-Class Security Ecosystem
Customer Focus Drives Value
A well-designed and managed Customer Advisory Board enables B2B companies to:
- Increase understanding of how the company’s products and services benefit customers
- Increase understanding of how to best close product or service gaps and voids
- Validate strategy and gain feedback for new ideas and product development
- Gain internal alignment on customer perspective and go-to-market plans
- Deepen relationships with top accounts
- Increase market intelligence on competitor strategies
- Strengthen customer advocates
The key to Ignite Advisory Group’s innovative and successful approach is structuring Customer Advisory Boards around common interests and concerns — so customers derive as much benefit from participation as the sponsoring company.
A tightly-focused and customer-driven client advisory board agenda that is aligned to your company’s strategic objectives, combined with a plan for ongoing engagement and actioning on insights from the board yields the greatest ROI.
Benefits and Strategic Impact of Customer Advisory Boards
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Customer Advisory Board Management Process
Watch our [Webinar On Demand] Create Engaging CAB Meeting Agendas
Recent Blog Posts
Holiday Wish List: Top Five Recommendations for Companies Planning CAB Meetings in 2025
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it...
Five Tips for Establishing a Strong Foundation for your Customer Advisory Board Program from Industry Experts
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber...
Customer Advisory Board Conference Recap
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share...
