Key Drivers of High Performing Customer Advisory Boards
Best practices from global B2B companies—ABB, AVI‑SPL, Forcepoint (a division of Raytheon), Ryder, UPS Capital and Wolters Kluwer—running successful CAB programs.
Get this thought leadership ebook to learn:
- The critical elements of a successful CAB and what good performance looks like
- How companies recruit the best and most strategic customers for the CAB
- Expert advice on in-person meeting best practices
- The importance of ongoing CAB engagement and how to achieve it
- How companies measure CAB impact
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