Hosted by Ignite Advisory Group, Customer Advisory Board experts with 200 successful CAB engagements completed (Amazon Web Services, Dell, UPS, Ryder, US Bank, and more) and featuring guest speaker Adobe:
[Webinar // March 13th at 2PM EST // 11AM PST]
“Determining Customer Advisory Board ROI & Closing the Feedback Loop" featuring Lauren Johnson, Program Manager, Experience Cloud CAB, Adobe
WEDNESDAY
MARCH 13TH
2PM Eastern // 12PM Mountain // 11AM Pacific
Presented by
LAUREN JOHNSON
Program Manager, Experience Cloud CAB, Adobe
Moderated by
TATIANA FALCONI
Senior Consultant & VP Marketing, Ignite Advisory Group
Time left until webinar starts...
Adobe's Lauren Johnson will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe's global CAB program (in North America, Australia/New Zealand, EMEA, and India).
What you will learn
- How Adobe structures its 300-member CAB program
- How Adobe measures ROI and what KPIs they use that you can apply to your advisory board program
- Key elements to achieving ROI, including having the right membership
- Critical pieces to in-person meeting planning, including pre-meeting CAB member calls
- What should happen after a CAB meeting
- How to close the feedback loop and strategies to ensure CAB momentum year round
Can't make it to the live webinar? Sign up anyways, and we'll send you a recording of the webinar.
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