If the customer is always right, then isn't it important to know how your customer feels about your product or service? A customer advisory board (CAB) is the ideal method for B2B marketers to validate corporate strategies, collect input for product development, and deepen relationships with key customers to grow revenue opportunities. 

In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. 

Join guest speakers: Eyal Danon, President, Ignite Advisory Group, and Gavin Nathan, Founder, CustomerAdvisoryBoard.org.

What will you learn?

• Pinpoint the benefits your organization can gain by establishing a customer advisory board.
• Create a list of actions your organization needs to implement for a successful CAB program.
• Identify resources and tools you can use to improve an existing program.