WEBINAR Accelerating Business Value Using Customer-Led Advisory Boards

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A key challenge with traditional CABs is the outsized involvement of the sponsoring company, across all CAB aspects – design, charter, recruitment, agenda, and ongoing operations. The role of members in many CABs is limited to showing up to the annual meeting and participating in a few conference calls throughout the year.

Ignite’s CAB 2.0 introduces the concept of CLB – Customer-Led Boards. This is the holy grail in CAB engagement as it represents an evolution of the traditional CAB engagement model. Not all companies will be able to realize the promise of CLB, but those that can get to this aspirational state will reap outsized benefits. In essence, the CAB members become 50% “owners” in the CAB process and most importantly, in the strategic outcomes.