WEBINAR Inside Atlassian’s CAB Program: Creating Meaningful, Customer-Centric Experiences
Watch the replay below ↓
Atlassian has built a world-class Customer Advisory Board (CAB) program. Their CABs fosters deep customer relationships and delivers valuable business impact.
In this webinar, Amy Sulpizio, Senior Manager of Customer Engagement, shares how Atlassian’s CAB program has evolved and the key strategies behind its success.
Learn what makes the Atlassian CAB program unique. Whether you’re looking to refine your CAB program or launch one, you’ll gain actionable insights from Atlassian’s approach.
Topics Amy covers:
– The evolution of the Atlassian CAB program and its structure today
– Why founder involvement is key to success
– The importance of having strong facilitators and program managers
– How Atlassian effectively runs hybrid CAB meetings
– Results and impact from their CAB program
– CAB membership tips and best practices
Watch the replay below ↓
Webinar details
- Title: Inside Atlassian’s CAB Program: Creating Meaningful, Customer-Centric Experiences
- Duration: 60 minutes
- Featured speaker: Amy Sulpizio, Senior Manger, Customer Engagement, Atlassian
About Atlassian
Atlassian unleashes the potential of every team. Their software development, service management and work management software helps teams organize, discuss, and complete shared work. The majority of the Fortune 500 and over 300,000 companies of all sizes worldwide – including NASA, BMW, Kiva, Deutsche Bank and Dropbox – rely on their solutions to help their teams work better together and deliver quality results on time. Learn more about their products, including Jira, Confluence and Jira Service Management at https://atlassian.com.
Here’s what we talked about (with timestamps):
00:00 Welcome: Introduction and Housekeeping
01:46 Welcome: Poll
03:10 Amy’s Introduction and Background
05:55 Atlassian’s Mission and Values
08:49 CAB Program Overview
10:22 CAB Program Evolution and Strategy
11:33 Executive and Enterprise CAB Details
15:24 Q: What does rolling membership look like?
17:32 What Makes Their CAB Program Unique: Founder Involvement
21:07 What Makes Their CAB Program Unique: Facilitate Internally
21:39 What Makes Their CAB Program Unique: Engaging Social Activities
23:35 What Makes Their CAB Program Unique: Well-Run Hybrid Meetings
27:17 Qs: Meeting Room Location, Recording Meetings
28:35 Q: Hybrid Meeting – In-Person vs Remote Attendance
30:09 What Makes Their CAB Program Unique: Leveraging Atlassian Tools in Meetings
34:20 What Makes Their CAB Program Unique: Graduation Gifts for CAB Members
36:18 Future Focus of Atlassian’s CAB Program
37:17 Q: Leveraging CAB for Customer Advocacy
39:43 Q: Is CAB management your full time role? What team are you a part of?
42:40 Q: Closing the Feedback Loop Internally
44:44 Q: Membership – Do you partner with the same orgs for both CABs?
46:18 Q: Membership – Size of Customers on CAB and Recruitment Criteria
48:06 Q: Membership – Offboarding Members
50:12 Q: Membership – Handling Competitor Concerns
51:54 Q: Membership – How to handle mix of member company sizes
53:26 Q: CAB Strategy – How to prioritize products to focus on
55:36 Q: CAB Design – Do you pay for CAB member travel?
55:54 Final Tips for Starting a CAB Program
Want help with your advisory board program? We can help you design, launch, manage, and facilitate a best-in-class advisory board program. Let’s talk. Schedule a call with an Ignite CAB expert at https://www.igniteag.com/contact