“How Customer Advisory Boards Fit Into a Successful Customer Engagement Program” with guest speaker Lisa Nakano Service Director, Customer Engagement Strategies, Sirius Decisions

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Marketers often utilize various methods to engage their customers to collect valuable strategic, product and service feedback. But while some employ comprehensive, robust programs, others believe they have this covered but often with mixed results (at best).

What you will learn:

• Today’s challenges in generating executive customer advocacy
• The pros and cons of popular customer engagement tactics
• How CABs can support a broader customer engagement strategy
• The critical steps needed to create an effective CAB initiative
• How to drive action from customer-provided input

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