by Rob Jensen | Jan 22, 2025 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Strategy & Design
Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring the success of your initiative. The same goes for planning your initial or upcoming meeting – your... 
by Rob Jensen | Dec 4, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it... 
by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber... 
by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share... 
by Rob Jensen | Sep 25, 2024 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You’ve got sheets of marked up flip charts and whiteboards, and plenty of... 
by Ignite Team | Aug 1, 2024 | Blog, CAB Conference
[Updated August 15, 2024 with additional event speaker] Want to take your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program to the next level? Join us and your peers at the must-attend 2024 CAB Conference on Monday, October 21st at the Hynes... 