by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber... 
by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share... 
by Rob Jensen | Sep 25, 2024 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You’ve got sheets of marked up flip charts and whiteboards, and plenty of... 
by Ignite Team | Aug 1, 2024 | Blog, CAB Conference
[Updated August 15, 2024 with additional event speaker] Want to take your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program to the next level? Join us and your peers at the must-attend 2024 CAB Conference on Monday, October 21st at the Hynes... 
by Rob Jensen | Jul 24, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Meeting Preparation
During our webinars for customer advisory board (CAB) managers, we love learning about the issues they may be challenged with in running their own CAB programs. Through submitted questions, we gather insights into their struggles, where they are facing roadblocks or... 
by Rob Jensen | May 29, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Customer Engagement, Meeting Preparation
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up. A webinar participant commented that this aspect was a top benefit for meeting participants. And I... 