by Judy Davis | Sep 1, 2015 | Blog, Member Recruitment
There are two numbers customer advisory board managers fret over. How many members can we recruit and what’s the quorum for a meeting? If the sponsoring company hopes to gain an outside-in perspective about its business and customers, gaining the critical mass...
by Rob Jensen | Aug 19, 2015 | Blog, Customer Advisory Board Best Practices
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
by Guest Author | Jul 29, 2015 | Blog, Customer Advisory Board Best Practices
While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...
by Judy Davis | Jul 22, 2015 | Agenda, Blog
The Member Roundtable is a staple of Customer Advisory Board meetings. It’s a fast and efficient way to hear from members at the beginning of the meeting. Typically, this format reinforces points of view that were expressed in advance interviews that shaped the...
by Judy Davis | Jun 22, 2015 | Blog, Meeting Preparation
There are two schools of thought about running customer advisory board meetings. Strictly business, and strictly business plus recreation that builds networking. In formulating how to round out a customer-driven agenda with opportunities to network, Ignite...
by Tatiana Falconi | Jun 9, 2015 | Blog, Member Recruitment
A Customer Advisory Board or Customer Advisory Council is a unique and effective platform to gather your top strategic customers for their input and guidance to shape your business. If you have a very small customer base generating over 80% of revenue, is it worth it...
