by Rob Jensen | May 29, 2015 | Blog, Member Recruitment
Sometimes, Ignite is asked by our clients whether prospects can be included as members of their customer advisory boards (CABs). We can appreciate the idea behind their thinking. After all, as CABs generate deeper customer relationships, what better way to push a key...
by Tatiana Falconi | May 11, 2015 | Blog, Member Recruitment
“How do we let members go from our Client Advisory Council without harming existing customer relationships? We want to keep a level of continuity but also want new ideas coming out of the Client Advisory Council.” We often hear that question about Customer...
by Rob Jensen | Apr 21, 2015 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
by Tatiana Falconi | Apr 14, 2015 | Blog, Customer Advisory Board Best Practices
Having now completed hundreds of Customer Advisory Board engagements, we come across many people who ask us how their company’s advisory council compares to others. While we have created a benchmarking, audit and optimization offering and have completed this for...
by Rob Jensen | Mar 13, 2015 | Agenda, Blog
Occasionally, Ignite Advisory Group encounters companies that want to leverage industry analysts firms (e.g. Gartner, Forrester, etc.) for their customer advisory board programs. Some might use a particular analyst as a one-time or occasional guest speaker at their...
by Judy Davis | Mar 4, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
