by Judy Davis | Dec 5, 2014 | Agenda, Blog
What’s your risk quotient when you plan the customer-driven agenda for your Customer Advisory Board meeting? Two customer advisory board members and three colleagues suggest external speakers that would spark your meeting content and resonate with both members and...
by Tatiana Falconi | Nov 18, 2014 | Blog, Press Release
New Global Survey from Ignite Advisory Group Sheds Insight as to Where Host Companies Achieve Maximum CAB Benefit SAN DIEGO – Nov. 18, 2014 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize...
by Rob Jensen | Nov 18, 2014 | Blog, Customer Advisory Board Best Practices
For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...
by Kevin Levi | Nov 7, 2014 | Blog, Customer Advisory Board Best Practices
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
by Judy Davis | Oct 28, 2014 | Blog, Facilitation, Meeting Preparation
After six months to a year of planning to create your customer-driven agenda, your Customer Advisory Board convenes. At the first break, the sponsoring company Customer Advisory Board team is concerned – okay, they are panicked – because the discussion is not staying...
