by Ignite Team | Oct 22, 2014 | Blog, Press Release
Customer Advisory Board (CAB) Participants Purchase More, Have Higher Satisfaction Rates than Non-CAB Customers SAN DIEGO – Oct. 22, 2014 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their...
by Rob Jensen | Oct 16, 2014 | Blog, Customer Advisory Board Best Practices, Facilitation
So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
by Guest Author | Oct 13, 2014 | Blog, Customer Advisory Board Best Practices
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
by Kevin Levi | Oct 6, 2014 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
Customer advisory boards (or partner advisory boards) are living, breathing initiatives that need to be fed continuously in order to survive and thrive. No time is more important in this regard than in between board meetings when activities may otherwise be slow....
by Tatiana Falconi | Sep 30, 2014 | Blog, Customer Advisory Board Best Practices
Your company has prepared for months for your Customer Advisory Board face-to-face meeting. Your Customer Advisory Board members are confirmed to attend along with your internal stakeholders, the agenda and networking activities have been set, and all the logistics...
by Judy Davis | Sep 22, 2014 | Agenda, Blog
Most sponsoring companies embrace the notion of a customer-driven agenda for their Customer Advisory Board meetings. They may even use these phrases when describing how they want the meeting to flow. No talking company heads PowerPoint-free zone Members talk 80% of...
