by Kevin Levi | Nov 7, 2014 | Blog, Customer Advisory Board Best Practices
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
by Judy Davis | Oct 28, 2014 | Blog, Facilitation, Meeting Preparation
After six months to a year of planning to create your customer-driven agenda, your Customer Advisory Board convenes. At the first break, the sponsoring company Customer Advisory Board team is concerned – okay, they are panicked – because the discussion is not staying...
by Ignite Team | Oct 22, 2014 | Blog, Press Release
Customer Advisory Board (CAB) Participants Purchase More, Have Higher Satisfaction Rates than Non-CAB Customers SAN DIEGO – Oct. 22, 2014 – Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their...
by Rob Jensen | Oct 16, 2014 | Blog, Customer Advisory Board Best Practices, Facilitation
So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
by Guest Author | Oct 13, 2014 | Blog, Customer Advisory Board Best Practices
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
