by Ignite Team | Jul 25, 2014 | Blog, Press Release
New York and SAN DIEGO, April 29, 2014 – Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board services and serving many of the Fortune 500, today announced a new U.S. east coast location for the Customer Advisory Board (CAB) Manager...
by Kevin Levi | Jul 7, 2014 | Blog, Strategy & Design
Customer and partner advisory boards provide significant value to both the host company and the members. This value, however, can look very different from board to board. The main reason for this is that there are several different types of boards, each of which has...
by Kevin Levi | May 29, 2014 | Blog, Strategy & Design
Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board. This process can be...
by Tatiana Falconi | May 23, 2014 | Blog, Roles & Responsibilities, Strategy & Design
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
by Eyal Danon | May 15, 2014 | Blog, CAB Conference
Over 50 Customer Advisory Board marketing professionals were at the CustomerAdvisoryBoard.org Conference that took place May 13, 2014 in San Francisco, California. Marketing professionals from Dell, HP, Wells Fargo, Silicon Valley Bank, Symantec, Intel, Iron Mountain...
by Kevin Levi | May 7, 2014 | Blog, Customer Advisory Board Best Practices
A customer Advisory Board (CAB) provides your organization with substantial value in a lot of areas, including business direction, product/service guidance, closer customer relationships and even sales traction. These very important and high-visibility initiatives,...