by Tatiana Falconi | Sep 10, 2013 | Blog, Customer Advisory Board Best Practices
The idea of a Customer Advisory Board has become increasingly popular, especially with technology companies that want to connect to their executive customers and gain market insight and credibility. An advisory board is a team made up of an organization’s most...
by Tatiana Falconi | Sep 9, 2013 | Agenda, Blog
A top challenge customer advisory board program managers experience is how to create an engaging and compelling Customer Advisory Board or Customer Advisory Council meeting agenda–that doesn’t end up being a glorified sales meeting or death by PowerPoint...
by Kevin Levi | Sep 8, 2013 | Blog, Member Recruitment
The lifeblood of your customer advisory board is the group of strategic customers you have sitting on it. Therefore, it is imperative you have a sound strategy for bringing the best customers onto your board. By “best” I don’t necessarily mean the...
by Tatiana Falconi | Sep 7, 2013 | Blog, Strategy & Design
Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC). The key point that we find time and again is finding a direct link between the business objectives of the division, the personal...
by Ignite Team | Sep 4, 2013 | Blog, Strategy & Design
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are...
by Tatiana Falconi | Sep 1, 2013 | Blog, Meeting Preparation
The idea seems enticing – why don’t we leverage the fact that customers will attend a major tradeshow or event and schedule the Customer Advisory Board meeting either before or after the tradeshow? Another variation on this idea is to hold the Customer Advisory Board...
